UK R&B Rising Star Shamim Unveils Fierce Video For "Option & Priority"

After releasing her debut single ‘Option & Priority’ in December 2019 to close out the decade in excellent fashion, South London R&B singer and songwriter SHAMIM has kickstarted her 2020 with the bold, exciting and fierce new music video for her now buzzing single ‘OPTION & PRIORITY’.

Produced by Amandeep Dhaliwal, who has previously worked with the likes of A2, Jevon, and Sam Wise under his Clonez moniker, ‘Option & Priority’ is a forward-pushing contemporary R&B offering, led by Shamim’s captivating vocal performance, and powerful message of self-worth.

Filmed in London, and directed by Prince Mensah (Film Boy Entertainment), the visuals for ‘Option & Priority’ do amazingly to bring the song’s theme of women’s empowerment further to life, with Shamim, as the leading lady, exhibiting the sense of power and control the lyrics of the song allude
to. Making use of Shamim’s powerful magnetism and undeniable ability to hold your attention, her edgy fashion and styling, and the classic London visual backdrop, the ‘Option & Priority’ video is heavy on messaging of freedom of expression, empowerment and the strength of a woman.

Firmly one to watch within the UK R&B landscape this year, Shamim is influenced by great classics from the likes of Nina Simone, Otis Redding and Etta James, and if you identify yourself as a fan of either Beyoncé, Rihanna or Jorja Smith and Summer Walker, then you should get ready to add Shamim to your playlist for 2020.

CONNECT WITH SHAMIM:

Instagram: http://www.instagram.com/theshamimnalule
Facebook: http://www.facebook.com/shamimnalule
Twitter: http://www.twitter.com/shamimnalule1