MULTI-PLATINUM, ICONIC RAPPER & MOGUL RICK ROSS + MAYBACH MUSIC GROUP PARTNERS WITH GAMMA
Los Angeles, September 29, 2023 — gamma., the artist-first multimedia platform providing creative and business services across all artistic and commercial formats, today announces a major expansion of its artist, executive, and content rosters with the addition of the illustrious hip-hop impresario, business magnate and cultural icon Rick Ross and his Maybach Music Group.
Ross is a nine-time GRAMMY® Award-nominated multi-platinum superstar, founder and CEO of the highly successful Maybach Music Group label, two-time New York Times bestselling author, serial entrepreneur, real estate tycoon, and owner of a one-of-a-kind car collection, which taken together defines his unique lifestyle, mindset, and culture. At gamma., he will not only release music, but also spearhead multimedia projects.
This includes unleashing his powerhouse collaboration with mentee and brother in arms, multi-platinum superstar Meek Mill.The first taste of the Ross & Meek collaboration is “Shaq & Kobe,” an aptly titled gripping and powerful ode to a relationship between a mentor and his protégé, with a reconciled bond of brothers. The song’s cinematic video showcases how both have given their blood sweat and tears to their artistry and how that has paid off. The natural interplay between them musically and visually maximizes their potency and influence.
Listen to "Shaq & Kobe" HERE!
“Rick Ross epitomizes the multimedia and multi-faceted content pioneer that gamma. was created to amplify,” said gamma. CEO and Co-founder, Larry Jackson. “We couldn’t be happier to formalize our relationship, welcome him to the gamma. family, and propel the trajectory of an already well-established empire. We’re beyond excited for the world to experience his surprise, highly anticipated collab reunion album with Meek.”
Also joining gamma. is longtime Ross business partner and veteran label executive, producer and artist manager Breyon Prescott, including his Chameleon Entertainment label and catalog. As Executive Vice President, Content, Prescott will identify and sign talent to his Chameleon/gamma. imprint as well as attract multimedia projects to the company. In addition, he will continue to manage the music career of Oscar winner Jamie Foxx.
Prescott brings to gamma. decades of experience as both label executive and artist manager. He has not only worked alongside industry giants Clive Davis and L.A. Reid, but has partnered with a wide range of heralded artists to create seminal music including Foxx, Drake, Kanye West, Yo Gotti, D’Angelo, and Angie Stone among them.