Justin "R&Bieber" Revisits Genre on New Song "Yummy"

Justin Bieber is not the teen pop idol he stepped out on the scene as over 10 years ago, and he wants the world to know it. Now a 25-year-old married man, the singer has returned with his new single titled “Yummy."

The song (co-written by his frequent collaborator Poo Bear) is a grown man's testimony about over how his lover tastes in the bedroom. "Girl you got tthat yummy, yummy, yummy, yummy, yummy, yummy," he resounds on the hook. 

Upon first listen, the tune can almost pass for a rejected Chris Brown song demo, as Bieber's tone and delivery is that of rap-sung vocals over the trap beat. 

“Yummy” is the first single from Bieber’s forthcoming album, which will follow 2015’s Purpose.

Bieber teased the R&B-inspired sound of his fifth album dubbing it “R&Bieber.”

Bieber also dropped the accompanying video. In it, he crashes a stuffy dinner party, lighting the spirits of everyone up as the song progresses until the party crescendos with choreography on the tables.

Along with the new album, Bieber is also gearing up to tour.

Watch the video below an